Scenarios

Threats, moves, and gaps — the forward view

The 10 most likely 12–24 month moves for each tracked competitor, with confidence and counter-move.

Weekly refresh · Predicted competitor moves
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Competitor50 moves · 12–24 month forward view
PODD · Omnipod 5

Insulet · 10 most likely moves

Sorted by confidence
Move
Now
+6m
+12m
+18m
+24m
Conf · Impact
Commercial
Pharmacy channel expansion to all 50 states for T2D

Convert remaining DME-only states to pharmacy fulfillment, removing the #1 T2D conversion friction.

Evidence + counter-move ▸
Evidence
  • ·38 states already on pharmacy
  • ·ESI/Caremark contracts renewed
  • ·Specialty pharmacy hires
Our move
Match pharmacy availability state-by-state; emphasize speed-to-therapy in field training.
2026
81%
High impact
Commercial
GLP-1 + Omnipod 5 co-positioning with PBM bundles

Push co-prescription with GLP-1s and pursue formulary bundles with the top 3 PBMs to lock in T2D pull-through.

Evidence + counter-move ▸
Evidence
  • ·FDA T2D label expansion cleared
  • ·Endo field force +18% YoY (LinkedIn)
  • ·Q3 call: 'meaningful T2D pull-through'
Our move
Lock specialty pharmacy contracts before bundle window closes; publish head-to-head TIR data.
Q2–Q3'26
78%
High impact
Clinical
Real-world evidence T2D outcomes paper at ADA 2027

Large RWE cohort (>10K T2D pts) showing -1.0% A1C and TIR uplift cements payer narrative.

Evidence + counter-move ▸
Evidence
  • ·Cleveland Clinic + Joslin partnerships
  • ·HEOR team doubled
  • ·Pre-print teased at ATTD
Our move
Run a parallel RWE study; pre-brief KOLs before ADA.
Jun'27
74%
High impact
Partnership
Libre 3+ integration goes GA in US

Second CGM partner reduces Dexcom dependency and opens lower-cost T2D bundles via Abbott pharmacy footprint.

Evidence + counter-move ▸
Evidence
  • ·Abbott interop pact disclosed
  • ·Joint payer dossiers in EU pilots
  • ·Beta in select US clinics
Our move
Negotiate Dexcom G7 co-marketing exclusivity in 5 IDNs to blunt Abbott bundle.
Q4'26–Q2'27
72%
High impact
Product
Type 1 → Type 2 algorithm tuning update

OTA SmartAdjust update tuned for higher TDD and meal patterns common in T2D, reducing alarms.

Evidence + counter-move ▸
Evidence
  • ·RWE paper at ADA hinted at update
  • ·App store changelog
  • ·KOL advisory board reconvened
Our move
Publish T2D-tuned algorithm whitepaper; open SDK for academic validation.
Q4'26–Q2'27
69%
Med impact
Commercial
DTC awareness campaign targeting T2D on basal insulin

First major DTC push (TV + digital) framing Omnipod as the easy step up from MDI for T2D.

Evidence + counter-move ▸
Evidence
  • ·Agency RFP issued
  • ·$80M brand budget signaled
  • ·DTC creative testing
Our move
Counter-program with PCP-targeted education; defend share-of-voice in endo channels.
H2'26
67%
Med impact
Regulatory
International T2D label rollout (EU5 + Canada)

Replicate US T2D label win in MDR-regulated markets; first MDR submissions land within 9 months.

Evidence + counter-move ▸
Evidence
  • ·MDR notified body engaged
  • ·EU country managers added
  • ·ATTD Berlin podium slots
Our move
File EU MDR ahead of Insulet; pre-engage UK NICE.
H1'27
64%
Med impact
Product
Next-gen Omnipod with on-pod dosing (no PDM)

Bluetooth-direct iteration removes the controller dependency for T2D users, simplifying onboarding.

Evidence + counter-move ▸
Evidence
  • ·FCC filing for new BLE module
  • ·Job posts: embedded firmware, secure pairing
  • ·10-Q R&D +21% YoY
Our move
Bring forward smartphone-only roadmap; file IP on direct-pair UX patterns.
H2'27
58%
High impact
Pricing
Subscription/value-based pricing pilot with 2 IDNs

Per-member-per-month pricing tied to A1C outcomes — a defensive moat against price competition.

Evidence + counter-move ▸
Evidence
  • ·VBC team hires
  • ·Geisinger pilot rumor
  • ·CFO Q3 call comments
Our move
Pilot outcomes-based rebate with top 10 IDNs; build the actuarial model first.
H1'27
52%
Med impact
M&A
Acquisition of a coaching / RPM platform

Bolt-on a coaching SaaS to own the T2D engagement layer and capture RPM CPT codes.

Evidence + counter-move ▸
Evidence
  • ·Corp dev hires in Boston
  • ·$2.1B cash + revolver
  • ·One Drop assets in market
Our move
Move first on One Drop coaching IP if available.
2027
41%
Med impact
TNDM · Mobi / t:slim X2

Tandem · 10 most likely moves

Sorted by confidence
Move
Now
+6m
+12m
+18m
+24m
Conf · Impact
Regulatory
Mobi T2D label submission to FDA

Control-IQ+ pivotal hit primary endpoint; PMA supplement filed for Mobi T2D within two quarters.

Evidence + counter-move ▸
Evidence
  • ·Pivotal: -0.9% A1C, +14.3% TIR
  • ·ADA podium slot confirmed
  • ·Reg affairs hiring spike
Our move
Accelerate pivotal closeout; pre-brief KOLs before ADA; prep payer dossier.
Q3'26–Q1'27
82%
High impact
Product
Source app / mobile bolus expansion to Mobi

Phone-first bolus + remote update parity vs Omnipod 5 closes the UX gap on smartphone control.

Evidence + counter-move ▸
Evidence
  • ·iOS bolus already cleared on t:slim
  • ·App Store changelogs
  • ·Engineering blog hints
Our move
Highlight closed-loop reliability vs phone-dependence in clinical materials.
H2'26
73%
Med impact
Commercial
International Mobi launch in EU5

Mobi MDR clearance lands; commercial launch in Germany + UK first, then France/Italy/Spain.

Evidence + counter-move ▸
Evidence
  • ·MDR submission acknowledged
  • ·Country GMs hired
  • ·EU distributor RFP closed
Our move
Pre-engage EU KOLs; lock distributor agreements in DACH ahead of launch.
H2'26–H1'27
71%
Med impact
Partnership
Libre 3+ integration with Control-IQ+

Multi-CGM strategy adds Abbott to Dexcom, lowering total cost of care for T2D bundles.

Evidence + counter-move ▸
Evidence
  • ·Abbott BD overtures
  • ·Joint EU pilots
  • ·Tandem CTO comments at ATTD
Our move
Negotiate Dexcom G7 co-marketing exclusivity in 5 IDNs to blunt the bundle.
H1'27
66%
High impact
Pricing
Mobi price reset (-15%) to defend share

T2D ASP pressure forces Tandem into a list-price reduction or rebate restructure on Mobi.

Evidence + counter-move ▸
Evidence
  • ·Insulet ASP delta widening
  • ·Tandem GM compression last 2 qtrs
  • ·Investor day softened on price
Our move
Hold list price; deploy outcomes-based rebate to top 10 IDNs to neutralize.
Q4'26–Q1'27
61%
Med impact
Commercial
Layoffs / OpEx reset to fund Mobi T2D launch

Cost-out of 8–12% headcount to free $40–60M for T2D commercial build.

Evidence + counter-move ▸
Evidence
  • ·WARN filings in CA
  • ·Q3 GM compression
  • ·Investor day cost-out language
Our move
Recruit displaced commercial talent; especially payer + KAM roles.
2026
56%
Low impact
Partnership
Tidepool data partnership for population analytics

Tandem ships an integrated population dashboard for endo clinics, improving stickiness.

Evidence + counter-move ▸
Evidence
  • ·Tidepool ecosystem partner page
  • ·Data engineering hires
  • ·Clinic feedback loops
Our move
Partner with Glooko on neutral analytics layer to keep clinic optionality.
H1'27
54%
Low impact
Regulatory
Sigi (Tandem patch pump) FDA submission

Patch acquisition matures into 510(k)/PMA filing, giving Tandem a tubeless answer to Omnipod.

Evidence + counter-move ▸
Evidence
  • ·AMF Medical integration progressing
  • ·FCC filing for Sigi BLE
  • ·Manufacturing scale-up in CA
Our move
Defend tubeless category narrative; lock in pharmacy fulfillment lead time.
2027
49%
High impact
Regulatory
Pediatric T2D label expansion (down to age 6)

After adult T2D label, Tandem files for pediatric T2D — first mover in adolescent T2D AID.

Evidence + counter-move ▸
Evidence
  • ·Pediatric endo KOL board reformed
  • ·Trial protocol in CTRP
  • ·Advocacy tie-ups (JDRF, ADA)
Our move
Initiate parallel pediatric T2D protocol; secure adolescent KOL endorsements.
2027–H1'28
44%
Med impact
M&A
Acquisition target chatter — strategic interest from Roche/Abbott

Compressed market cap + clean tubeless asset (Sigi) makes Tandem an attractive bolt-on.

Evidence + counter-move ▸
Evidence
  • ·Banker chatter post-Q3
  • ·Insider selling unusual
  • ·Roche diabetes BD active
Our move
Brief board on competitive scenarios under Roche/Abbott ownership; consider counter-bid analysis.
2027
28%
High impact
MMNM · MiniMed 780G

MiniMed · 10 most likely moves

Independent — spun out from Medtronic (~$560M IPO)
Sorted by confidence
Move
Now
+6m
+12m
+18m
+24m
Conf · Impact
Product
Simplera Sync US launch + AID bundle pricing

Simplera Sync ships to US distributors and unlocks integrated 780G + CGM bundle pricing.

Evidence + counter-move ▸
Evidence
  • ·FDA clearance secured
  • ·Distributor onboarding in progress
  • ·Sales force CGM training
Our move
Emphasize multi-CGM choice; protect Dexcom-led IDN contracts.
H1'26
76%
High impact
Regulatory
MiniMed 780G T2D PMA supplement clearance

PMA supplement converts; 780G becomes the first traditional tubed pump with explicit T2D indication.

Evidence + counter-move ▸
Evidence
  • ·Q3 8-K: FY guide raised on T2D ramp
  • ·Abbott interop pact in place
  • ·Diabetes segment +12% cc
Our move
Counter on algorithm transparency; secure Abbott Libre 3+ co-marketing exclusivity in 5 IDNs.
Q3–Q4'26
71%
High impact
Commercial
International T2D ramp in EMEA + Japan

780G T2D label in EU + Japan reimbursement wins drive disproportionate ex-US growth.

Evidence + counter-move ▸
Evidence
  • ·Japan PMDA filings
  • ·EU IDN wins disclosed
  • ·MEA distributor expansion
Our move
Accelerate Japan PMDA strategy; partner with Terumo or local distributor.
2027
70%
Med impact
Product
780G algorithm update for T2D titration

Software update tunes auto-correction thresholds for higher TDD and lower hypo risk in T2D.

Evidence + counter-move ▸
Evidence
  • ·Algorithm team expanded
  • ·RWE T2D paper teased
  • ·Clinical advisory board reconvened
Our move
Publish algorithm comparison data; emphasize TIR + low-hypo combo.
H1'27
68%
Med impact
Partnership
CGM-only T2D play via Simplera + GLP-1 partnership

Simplera positioned as GLP-1 companion CGM, separate from pump funnel — opens broader T2D TAM.

Evidence + counter-move ▸
Evidence
  • ·Lilly/Novo BD discussions rumored
  • ·Pharmacy channel investment
  • ·Direct-to-pharma sales hires
Our move
Position as preferred AID partner for whichever GLP-1 maker MDT does NOT sign.
H2'26–H1'27
62%
Med impact
Product
RPM / virtual care platform launch (Care Partner+)

Vertically integrated remote titration platform leveraging CMS RPM/RTM codes for T2D AID.

Evidence + counter-move ▸
Evidence
  • ·Hiring: clinical informatics PMs
  • ·Care Partner roadmap leaks
  • ·RPM CPT code prep
Our move
Partner with neutral RPM vendor; co-publish the economic model first.
H2'26–H1'27
58%
Med impact
M&A
Smart-pen / connected-MDI acquisition

To capture pre-pump T2D patients, MDT picks up Bigfoot, Embecta digital, or a Companion-style asset.

Evidence + counter-move ▸
Evidence
  • ·CEO: 'broaden T2D continuum'
  • ·Corp dev hires in Boston cluster
  • ·Cash position $4.2B
Our move
Pre-empt with our own smart-pen partnership; secure exclusivity term sheet within 90d.
H2'26–H1'27
47%
High impact
Pricing
Pump-as-a-service subscription model pilot

Bundled pump + CGM + supplies + support priced PMPM for self-insured employers.

Evidence + counter-move ▸
Evidence
  • ·VBC capability buys
  • ·Employer health vertical hires
  • ·Pilot RFPs in Midwest
Our move
Develop our own PMPM offer with 2 employer benefit consultants.
2027
39%
Med impact
Regulatory
Recall / quality issue resurfaces on legacy pump

Residual MDR-era quality system risk surfaces a Class II recall, distracting commercial focus.

Evidence + counter-move ▸
Evidence
  • ·FDA 483 history
  • ·Warning letter remediation in progress
  • ·Post-market signal monitoring
Our move
Quietly enable rapid-switch programs; do NOT over-message — let competitors do that.
rolling
36%
Low impact
M&A
Diabetes business spin-off / separation

Following long-standing investor pressure, MDT formally separates Diabetes into a tracking stock or spin-co.

Evidence + counter-move ▸
Evidence
  • ·Activist letters
  • ·Diabetes margin profile divergent
  • ·CEO transition narrative
Our move
Stress-test go-to-market vs a more focused, faster-moving 'Diabetes-co'; prep talent recruitment plan.
2027–H1'28
34%
High impact
BBNX · iLet

Beta Bionics · 10 most likely moves

Sorted by confidence
Move
Now
+6m
+12m
+18m
+24m
Conf · Impact
Clinical
iLet T2D pivotal topline readout

13-week primary endpoint readout drives 510(k)/PMA push and a phased commercial rollout.

Evidence + counter-move ▸
Evidence
  • ·440 pts randomized, enrollment closed
  • ·Adaptive dosing simplifies T2D titration
  • ·Cash runway extended via PIPE
Our move
Differentiate on multi-CGM interop; lock Dexcom G7 co-promote in long-term care channel.
Q4'26–Q2'27
74%
High impact
Commercial
iLet T2D commercial expansion to 30 states

Following pivotal data, Beta Bionics scales sales force into 30 states with focus on long-term care.

Evidence + counter-move ▸
Evidence
  • ·Field sales hires accelerating
  • ·LTC channel partnerships
  • ·Q3 call commercial commentary
Our move
Defend LTC channel via pre-emptive contracting; emphasize service depth.
H1'27
67%
Med impact
Commercial
Bridge financing / secondary offering

Cash burn outpaces commercial ramp; raise $80–120M to fund T2D launch through 2027.

Evidence + counter-move ▸
Evidence
  • ·Cash runway tight (model)
  • ·PIPE warrants outstanding
  • ·Banker chatter
Our move
Track dilution; consider toehold equity stake if window opens cheaply.
H2'26
65%
Low impact
Partnership
Dexcom + Libre dual-CGM compatibility

iLet adds Libre 3+ as second CGM partner, broadening payer flexibility for T2D.

Evidence + counter-move ▸
Evidence
  • ·Abbott interop discussions
  • ·Software roadmap leaks
  • ·ATTD demo seen
Our move
Maintain CGM-agnostic posture; structure exclusivity guardrails in CGM contracts.
H2'26–H1'27
60%
Med impact
Commercial
VA / federal contract win

iLet's simplicity wins a meaningful VA T2D AID contract — a credibility booster and steady revenue base.

Evidence + counter-move ▸
Evidence
  • ·VA pilots in 3 VISNs
  • ·GSA schedule listing
  • ·Federal sales hires
Our move
Defend our existing VA/DoD positions; refresh VA-specific economic dossier.
H1'27
55%
Med impact
Regulatory
International (UK + Canada) launch

Health Canada + UK MHRA filings convert; commercial entry into single-payer markets begins.

Evidence + counter-move ▸
Evidence
  • ·Health Canada submission acknowledged
  • ·NHS Wales pilot MOU
  • ·UK distributor signed
Our move
Lock NICE engagement; pre-empt with our own UK launch sequencing.
2027
47%
Low impact
Clinical
Pediatric / adolescent T2D protocol launch

Beta Bionics initiates pediatric T2D study leveraging adaptive dosing simplicity advantage.

Evidence + counter-move ▸
Evidence
  • ·Pediatric endo advisory board
  • ·JDRF research grant
  • ·Protocol synopsis circulated
Our move
Long-dated; monitor and consider parallel investigator-initiated study.
2027
41%
Low impact
M&A
Acquisition by Eli Lilly or large pharma

Strong T2D readout + small float = attractive bolt-on for a pharma seeking AID anchor for GLP-1 strategy.

Evidence + counter-move ▸
Evidence
  • ·BBNX float small enough for strategic stake
  • ·Adaptive dosing IP attractive
  • ·Lilly diabetes BD ramping
Our move
Open exploratory dialog with Novo to keep optionality if Lilly takes Beta off the board.
2027
38%
High impact
Commercial
Layoffs / commercial restructuring if launch disappoints

If T2D pivotal misses or commercial uptake lags, Beta cuts 15–20% to extend runway.

Evidence + counter-move ▸
Evidence
  • ·Burn rate model
  • ·Comp-set precedent (Sequel, etc.)
  • ·Investor patience eroding
Our move
Be ready to recruit displaced commercial + clinical talent.
2027
36%
Low impact
Product
Bionic pancreas dual-hormone (insulin + glucagon) program restart

Glucagon partner secured; dual-hormone iLet variant re-enters clinical pipeline.

Evidence + counter-move ▸
Evidence
  • ·Patents refreshed
  • ·Glucagon supplier RFP
  • ·Co-founder podcast hint
Our move
Monitor — long-dated and unlikely to disrupt pricing in window.
2027–H1'28
32%
Med impact
· twiist

Sequel Med Tech · 10 most likely moves

Sorted by confidence
Move
Now
+6m
+12m
+18m
+24m
Conf · Impact
Commercial
twiist US commercial launch + first national payer contracts

Hiring pattern (VP Payer, Dir HEOR) signals Q1–Q2 ramp; first regional Blues contract within 9 months.

Evidence + counter-move ▸
Evidence
  • ·14 commercial roles open incl. payer
  • ·Tidepool Loop momentum
  • ·Manufacturing scale-up in NH
Our move
Move first on regional Blues; emphasize closed-loop reliability vs open-source AID.
Q2–Q4'26
66%
Med impact
Commercial
DTC + creator marketing campaign for T1 + T2 'lifestyle' positioning

Sequel uses creator partnerships and DTC to leapfrog brand awareness vs entrenched pumps.

Evidence + counter-move ▸
Evidence
  • ·CMO hire ex-DTC consumer
  • ·Creator MOUs in works
  • ·Brand refresh in market
Our move
Lean into clinical-credibility narrative; do not chase creator bidding wars.
H2'26
58%
Low impact
Product
Tidepool Loop algorithm expansion to T2D-specific titration

Open-source community + Sequel ship a T2D titration variant tuned for higher TDD and meal patterns.

Evidence + counter-move ▸
Evidence
  • ·Tidepool roadmap mentions T2D fork
  • ·Sequel hiring algorithm engineers
  • ·Loop community PRs for high-TDD basal
Our move
Publish T2D-tuned algorithm whitepaper; open SDK for academic validation.
H1–H2'27
55%
Med impact
Regulatory
twiist T2D label submission to FDA

Following T1 launch traction, Sequel files PMA supplement leveraging real-world T2D off-label data.

Evidence + counter-move ▸
Evidence
  • ·RWE T2D off-label use observed
  • ·Reg affairs hires
  • ·Tidepool data depth
Our move
Publish counter T2D RWE; keep our pivotal timing competitive.
H2'27
52%
Med impact
Product
twiist iOS bolus + Apple Watch control

Sequel ships first-of-kind Apple Watch bolus control, a marketing differentiator with younger T2D users.

Evidence + counter-move ▸
Evidence
  • ·watchOS engineering hires
  • ·TestFlight hints
  • ·Apple HealthKit deepening
Our move
Match watchOS roadmap; emphasize our broader Android+iOS parity.
H1'27
51%
Low impact
Commercial
Manufacturing / supply chain bottleneck slows ramp

NH manufacturing scale-up hits yield issues, capping shipments below demand for 1–2 quarters.

Evidence + counter-move ▸
Evidence
  • ·Single-source component risk
  • ·MFG hiring spike
  • ·ISO 13485 audit imminent
Our move
Defensive: lock our own dual-source plan; opportunistic: target Sequel waitlisters.
2026
49%
Low impact
Partnership
Strategic CGM partnership (Dexcom or Libre exclusive in T2D)

Sequel locks an exclusive co-promote with one CGM maker for T2D, simplifying go-to-market.

Evidence + counter-move ▸
Evidence
  • ·Joint booth at ATTD
  • ·BD hires
  • ·Tidepool integration depth
Our move
Lock our own G7-15 commitments first; deny Sequel exclusivity windows.
H1'27
44%
Med impact
M&A
Sequel raises bridge round at flat valuation

Burn outpaces commercial ramp; bridge financing hints at receptivity to a strategic buyer in 12–18 months.

Evidence + counter-move ▸
Evidence
  • ·Hiring slowdown post-Q1
  • ·Cash runway tight (model)
  • ·Tidepool Loop dependency adds risk
Our move
Build the diligence model now; pre-engage banker to be first call.
H2'27
41%
High impact
Product
Tidepool Loop independence — Sequel forks the algorithm

Sequel forks Loop into a proprietary commercial branch to control T2D-specific tuning and update cadence.

Evidence + counter-move ▸
Evidence
  • ·Algorithm engineering hires
  • ·IP filings on titration logic
  • ·Tidepool governance tension
Our move
Frame our algorithm as transparent + independently validated; weaponize the fork narrative.
2027
37%
Med impact
M&A
Acquired by Roche, Insulet, or large medtech

Tubeless-adjacent + Loop algorithm + small cap = attractive bolt-on for a strategic seeking AID entry.

Evidence + counter-move ▸
Evidence
  • ·Bridge financing pattern
  • ·Banker outreach
  • ·Founder fatigue narrative
Our move
Build a credible counter-bid scenario; brief board quarterly on valuation triggers.
2027
33%
High impact