Wargaming

Pressure-test your strategy before the market does.

Assign Red Team (competitor), Blue Team (us), and a Control Cell. Define objectives, constraints, and success metrics for each role.

How it works Scenario Library Team Setup Run Simulation After-Action Review

Red Team — Competitor

Play the named competitor to win. Use their actual capabilities, cash position, and incentives. Aggressively exploit any Blue blind spot.

Staffing

Strategy lead (chair)
Competitive intel analyst with deep dossier on target
Ex-employee or industry advisor (if available)
Commercial lead familiar with their channel

Success metrics

Share captured (modeled %)
Time to coverage decision
Surprise factor on Blue (1–5)

Blue Team — Us

Defend our position and convert the disruption into advantage. Decisions must be defensible, executable in 90 days, and within current budget envelope.

Staffing

Product GM (chair)
Clinical & medical affairs
Commercial / market access
Regulatory & quality
Comms / patient marketing

Success metrics

Net share retained
TIR / safety story preserved
Cash burn vs plan

Control Cell — Facilitators

Run the clock, inject events, adjudicate ambiguous moves, and keep both teams honest about real-world frictions (FDA timelines, payer cycles, supply).

Staffing

Wargame facilitator
Scribe / logger
Subject matter umpires (regulatory, payer, clinical)

Success metrics

Turns completed on time
Quality of after-action insights
Actionable decisions logged

External Forces (Optional)

Plays FDA, CMS, top 3 payers, KOLs, and patient advocates. Reacts to both teams' moves with realistic timelines and incentives.

Staffing

Ex-FDA reviewer or consultant
Payer / pricing advisor
KOL or patient advocate

Success metrics

Realism of injects (peer review)
Coverage of stakeholder POVs