Wargaming
Pressure-test your strategy before the market does.
Capture what happened, what surprised us, and what we'll change. Convert insights into pre-mortems, contingency plans, and tracked decisions.
AAR template — 4 questions, 60 minutes
Adapted from US Army CALL methodology. Run immediately after the simulation while memory is fresh. Scribe captures verbatim. Decisions are owned, dated, and tracked.
What was supposed to happen?
Restate Blue's plan and intended outcomes at the start of the game. One paragraph.
Examples- Hold ≥37% T2D AID share through end of FY
- Convert 30% of recalled CGM patients within 90 days
What actually happened?
Summarize the turn log objectively. No blame, no rationalization.
Examples- Red captured 2.1 pp share by Q3 via aggressive bundle pricing
- Blue's KOL response was 14 days late; coverage shift slowed
What surprised us?
Where did the simulation expose a blind spot, false assumption, or capability gap?
Examples- We assumed payer X follows CMS — they led with their own bundle
- Our regulatory team needed 3 weeks just to draft the public statement
What will we change?
Specific, owned, time-bound decisions. Each becomes a tracked item in the strategy log.
Examples- Pre-draft 3 response statements per scenario class — Comms, by Sep 30
- Stand up payer rapid-response cell with weekly ping — Access, by Q4
- Add Lilly tuck-in M&A scenario to quarterly board prep — Strategy, ongoing
Next step: convert the "What will we change?" items into entries on Scenarios → Competitor moves with an owner, due date, and a kill-criterion.